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Tag: marketing using websites

Incorporating Branding in Web Design

Brand strategy is the how, where, when, what, and to whom you plan on communicating and delivering on your brand messages. With the advent of technology and the ease access of the internet for a lot of consumers, websites are now considered as one of the known distribution channels for a company’s branding strategy. When a business organization decides to have a website developed, much thought in its marketing and its branding approach must be given. The reason for having a website should not be because the company has to ride the technological bandwagon but it should be because the company wants to reach out to their target market more and would want to establish their branding online, one that is consistent with their current marketing strategies. When you decide to have a website developed for your company, always remember that your website becomes your online target market’s first impression of your company, who you are and what you offer. It is important then to find a web developing company then that would understand the importance of branding and would inculcate your marketing strategies to your website and at the same time follow the standards in web development. Sit down with your web consultants and inform them of your approach, your target market, how you want your target market to feel when they see your brand. Bear in mind,...

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