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Incorporating Branding in Web Design

Brand strategy is the how, where, when, what, and to whom you plan on communicating and delivering on your brand messages. With the advent of technology and the ease access of the internet for a lot of consumers, websites are now considered as one of the known distribution channels for a company’s branding strategy.

When a business organization decides to have a website developed, much thought in its marketing and its branding approach must be given. The reason for having a website should not be because the company has to ride the technological bandwagon but it should be because the company wants to reach out to their target market more and would want to establish their branding online, one that is consistent with their current marketing strategies.

When you decide to have a website developed for your company, always remember that your website becomes your online target market’s first impression of your company, who you are and what you offer. It is important then to find a web developing company then that would understand the importance of branding and would inculcate your marketing strategies to your website and at the same time follow the standards in web development.

Sit down with your web consultants and inform them of your approach, your target market, how you want your target market to feel when they see your brand. Bear in mind, your brand is your promise to your consumers or clients. Make sure to review the following in your layout and plans for your site:

1. Are your colors, logo and theme followed in the website?
2. Are your taglines easily seen and understood by your site visitors?
3. Who’s your prospective online audience? Are they knowledgeable in surfing websites and what is the appeal you want to convey? Is it emotional or intellectual or both?
4. Who are your online competitors? How are you going to set yourself apart from their design and branding?
5. What’s your corporate approach in design? Would you want your design to be formal, fun, trendy, etc?
6. How is the navigation of you site? Is it easy to understand and consistent?

Get a web consultant and design company that can help you in the above checklist. Also, make sure that the site is quick-loading and that your message can already be seen and understood in little time in order to capture your audience and make them stay to learn more about your company, products and services.

About The Author


Stephanie Caragos is the President & CEO of the 19 year running IT Company, Syntactics, Inc. and is the founder of, a program and initiative that envisions in helping young Filipinos hone their skills in IT and increase their chances of getting stable and profitable jobs. She is also the founder of Syntactics PINK (Promoting Innovation Networking and Knowledge) for women to encourage and empower more women in IT and to encourage the younger generation of women take up STEM. She is a speaker and mentor in various Startup, Online Marketing, Web, ICT and ICT businesses related seminars and talks and works tirelessly in finding innovative ways of marketing online for clients. She is also a staunch supporter of Filipino Small and Medium Enterprises as she continues to develop products and services that would benefit SMEs as well as help them increase their success rate in using technology in business. Stephanie is currently the president of the CDO ICT Business Council and works with the members and stakeholders in the city in promoting ICT to support more startups and create more jobs in the city. She also currently serves as a director for the Eisenhower Fellowship Association of the Philippines. She has completed her Eisenhower Fellowship and was awarded as the Douglas Dillon Named Fellow for the year 2016 and recently completed her term as National President for the National ICT Confederation of the Philippines last 2017.

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